Indigenous artists working with companies like Instagram, Purolator say representation is importan
CBC News | November 26, 2021
Categories: news
Corporate inclusivity also sends a message to consumers, says business scholar
Corporations are commissioning Indigenous art, and that's not only good for the artists, but good for business as well, according to one business scholar.
Emily Kewageshig, an Anishinaabe artist from Saugeen First Nation in Ontario, recently teamed up with courier Purolator to design a limited-edition holiday box.
"A lot of people are so happy to be seeing my work more mainstream," said Kewageshig.
Kewageshig is a painter in the Woodland style created by artist Norval Morisseau. She depicted deer in a winter landscape and poinsettia flowers on her holiday box design. She said she hopes to invoke a sense of warmth and family with the images.
She said she believes representation is important.
"Indigenous artists … have work that should be shared, that needs to be shared, not only mine, but so many other amazing young artists that are coming up right now," she said.
Kewageshig also designed a CBC logo for the first National Day for Truth and Reconciliation this year.
